Great businesses
can't be mass produced.
We pair fixed principles with flexible processes. We always advocate for honesty, transparency and a commitment to doing the right thing by employees and customers. We build methods and teams around each entrepreneur’s needs rather than selling a one-size fits all solution.
We’re only as good as our squad.
We pull together squads from a trusted network of experts that we’ve worked with for years, including offshore software engineers, investors and designers. That way entrepreneurs get only the people they need when they need them, without wasting time or money. The one constant in every client partnership is the leadership and attention of the partners: Victoria, Matt, David and Jonah.
Victoria Wejchert is an entrepreneur, operator, and financier.
Analyzing companies as a private equity and mezzanine investor taught Victoria to bring data-informed clarity to strategic decision making and running a number of businesses honed her operating skills.
For the past six years she has invested via her closed investment fund C36 FIZAN, and holding company Orchard Holding, in businesses in the agriculture, logistics, energy and healthcare sectors. She improved the performance of each entity, whether by increasing gross margins, unlocking new revenue streams, or restructuring the business. Although she does not typically work on PE timeframes, she has successfully exited most of the businesses within five years.
In 2014 she created Friends - Taste Your Time, a Polish healthy fast food chain that she ran as CEO. She built the chain to 12 outlets in under three years before selling it to a larger private gastronomy company.
She also purchased Poland's second largest chain of cardiology clinics, Allenort, which was restructured and successfully sold to Scanmed Multimedis, a subsidiary of an international private hospital operator, Life Healthcare Group. In the healthcare sector she also acquired The Kusnacht Practice, the world's most exclusive psychiatric clinic focused on addiction therapy.
Victoria's training in investment banking at UBS, has contributed to her success. So have her academic qualifications, which include an MPhil in Human Evolutionary Studies from Cambridge University, and a BSc in Management from City University London. But she gives as much credit to her many on-the-job experiences, which included running sales for a Christmas tree company.
Victoria represents Truth & Systems in Europe out of Zurich, Switzerland.
Matt Powell is a technologist, a serial entrepreneur and an early-stage investor.
In his last full-time job Matt was Global Chief Technology Officer and Co-President at Kirshenbaum Bond Senecal, where he led the design and development of BMWUSA.com, earning the number one ranking for a luxury automotive website from JD Power. He also used his grasp of technology, human behavior and business operations to architect a reimagined retail experience for Puma, and to help companies like Apple, Dunkin Donuts, Google, Oral B and TE Connectivity find fresh ways of attracting and enchanting new, digitally-driven consumers.
Matt started building website when there was barely a web, selling them to companies via a stall in a mall. He taught himself to code in a variety of languages, and for some reason decided he needed to pick up forklift driver and pilot licenses as well.
He has a long history of entrepreneurialism having created ecommerce haberdasher Second Button and Ergo, a healthcare tech company. He recently worked as interim-COO of diversity and inclusion software provider Translator.
David Porzio is a connector, fundraiser and business builder.
Building businesses is David’s passion, and his ability to capitalize ventures and drive their growth has been instrumental to the success of a dozen startups in the last decade.
Most recently, David was Chief Business Officer for venture development company Series X. There he incubated and launched three VC-backed companies including IndieAI, Role Model Mentors, and Translator. He was COO at Translator, which he helped grow from the germ of an idea into a well-funded diversity and inclusion software business with Fortune 500 clients.
Prior to Translator, David was VP-Product at mindbodygreen, the largest independent health and wellness media company in the US with over 15 million unique monthly visitors. In his time there he built a subscription revenue stream from scratch and oversaw the evolution of the website, which was awarded ‘Lifestyle Site of the Year’ at the Webby’s.
David’s ability to help businesses find and appeal to the right sources of capital, owes something to his time spent on the other side of the table. He analyzed hundreds of potential investments as VP of Early Stage Investments at MDC Ventures, where he was responsible for all investments under $10M. He was also Chief of Staff of MDC Ventures’ parent company, MDC Partners, where he evaluated acquisitions during a period in which MDC bought 19 businesses and increased its market cap from less than $350M to over $1B.
David is an investor/advisor at Innovate Partners Growth Fund (PEAR sports, IM Athlete, Lindora Health Systems, FX Audio). Previous roles also include: Co-founder of social commerce SaaS business, Blucarat; VP of Burch Creative Capital, a New York-based venture capital firm.
He is a graduate of Cornell University and Brooklyn Law School.
Jonah Bloom is a marketer, strategist and writer.
Jonah started his career as a journalist, learning to analyze markets, spot cultural trends and understand and dissect businesses. He covered the printing and paper industries, finance, accounting, consulting, media and marketing in a period that culminated with an 8-year stint as editor-in-chief of Advertising Age.
Having digitized Ad Age during his tenure and covered the emergence of a flotilla of disruptive internet-based businesses, he saw the opportunity to build a new wave of web-first publications and struck out as an entrepreneur running Breaking Media, building brands that continue to thrive today such as Fashionista and DealBreaker.
In 2011 Jonah joined New York creative agency, Kirshenbaum Bond Senecal. There he used his experience analyzing human behavior, culture and technology to devise business, brand and digital strategies for a host of companies such as Allstate, Apple, Belvedere, BMW, Goldman Sachs, Harman, HomeGoods, Intel, Stanley Black & Decker, Vanguard and Windstream. As Global Chief Strategy Officer and co-President of KBS New York, Jonah was also a key member of the leadership team that grew KBS from 200 people to almost 1000.
Jonah studied Geography at Oxford University. He’s fascinated by the interaction between humans and their environment, and passionate about figuring out how we can be better stewards of this fragile rock.